On the eve of the one of the most highly anticipated blockbuster launches of 2012, Xbox 360 celebrated the release of “Halo 4” with a ground breaking aerial lighting performance visible for miles over London. The “Halo 4” Glyph symbol is one of the largest and brightest man-made structures to ever fly over a capital city and measures 50 feet in diameter and weighs over three tons.
Over 500 super-fans and spectators were treated to an epic aeronautical show as the Glyph flew over the River Thames from Greenwich Peninsula to Tower Bridge, past some of the world’s most iconic landmarks. Dynamic effects wowed crowds as they enjoyed the spectacle of one of the largest lighting art performances ever flown under a helicopter.
“”Halo” launches are renowned for being entertainment game-changers and we are back with our most ambitious projects to date,” said Chris Lewis, Vice President, Interactive Entertainment Business, Microsoft EMEA. “Last week we created a replica of the “Halo” universe within the heart of Europe. This week we have one of the worlds’ largest and brightest performance art objects being flown over London.” Continue Reading